We provide a strong branding experience based on deep insights in the era of excessive brand competition

CORE VALUE (Positioning Statement)

IDNB is a branding creation company specialized to providing a rich solution with a contextual approach.
We develop systematic and strategic branding consulting through marketing analysis-based naming, identity design,
and communication strategies to conduct the powerful image-shaping effects for businesses, products and services.


Starting At People

We always start at people like users and customers centered to make optimized best result. By breaking of the habitual thinking consistently, you can expand the creative canvas

The new branding experience creator, IDNB, is talking about projects and services, and the nature of the people who use them. IDNB provides comprehensive branding experience based on understanding and know-how gained from work and life.


  • In-Depth Customer Needs
  • Market Situation
  • Case Studies & Research
  • Sentiment Analysis
  • Contextual Inquiry
  • Trend Report
  • User Research Insights


  • Key Insights
  • Brand Strategy
  • Brand Architecture
  • Persona Modeling
  • Opportunity Mapping
  • Brand Goal
  • Developing Direction&Concept


  • Verbal Identity
  • Brand Visualization
  • Package Design
  • Identity Context
  • Trend Report
  • Usability Recommendations
  • Retail Consulting
  • BX Materials
  • UI/UX Design
  • Motion Graphic Design


  • Design Specifications
  • MC Tools
  • Visual Communication Toolkit
  • Experience Prototypes (touchpoints)


IDNB is the Total Branding Consultancy based on strategy using the proven creative and system from 2002. It has been selected as a ‘Excellent Korea Design Agency’ from the Korea Institute of Design Promotion(kidp)’ under the Ministry of Commerce, Industry among the candidates over 4,000 design agencies in Korea since 2011.


IDNB has won many prizes in branding and communication design fields of the prestigious design awards such as iF design awards-the world's three major design awards- and the domestic design awards.

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